The official logo of the Shriners Children’s East-West Bowl was inspired by the 1974 player visit to Shriners Children’s in San Francisco (later relocated to Sacramento, California). During the visit, player Mike Esposito of Boston College took the hand of a 2-year-old patient named Nicole. As the two walked the hallway, a special moment was captured. That compelling photograph is the idea behind our logo, representing our motto “uniting for a cause.” A significant element of building the Shriners Children’s East-West Bowl brand is our visual identity. Consistent use of our logo will communicate a clear message and strengthen the integrity of our brand.
Please use the primary logo featured on this page, in full-color, whenever possible.
